Nestlé Nutrition Dr. Gharib Congress Booth
Overview
At the annual Dr. Gharib Congress, held at the University of Medical Sciences, Nestlé Nutrition partnered with Click to design a 24 sqm booth dedicated to its flagship pediatric brands NAN and Cerelac. The goal was to create a space that combined scientific credibility with warmth and approachability, engaging both healthcare professionals and parents.
Objectives
- Present NAN and Cerelac in a unified yet distinct way.
- Highlight Nestlé’s philosophy of healthy nutrition across the life cycle.
- Design a booth that feels approachable, credible, and engaging.
Concept
The booth design used a dual-color identity blue for NAN and red for Cerelac to showcase two distinct brands while maintaining visual harmony.
- Circular forms symbolized the life cycle and the importance of balanced nutrition for children.
- A green wall and wooden textures evoked nature, health, and Nestlé’s sustainability values.
- The open layout encouraged easy entry and direct interaction with visitors.
Experience Design
- Zoned Branding Separate but connected brand zones for NAN and Cerelac.
- Nature Elements A green wall installation bringing freshness and trust.
- Material Palette Wood and natural textures balanced science with warmth.
- Visitor Flow An open, circular layout made engagement intuitive and inviting.
Results
- Strong visibility and footfall within the congress exhibition hall.
- Positive feedback from pediatricians and healthcare professionals on design clarity.
- A booth atmosphere that combined scientific credibility with emotional warmth.
Services
Booth Design · Creative Direction · Environmental Graphics · Event Production
Credits
Client: Nestlé Nutrition Iran
Event: Dr. Gharib Congress · Venue: University of Medical Sciences, Tehran