Pizzaro - Click - Design & innovation Group

Overview

Pizzaro approached Click at the very beginning of their journey before opening their doors with the ambition to create a new pizza brand that would stand out in a crowded market. Our role was to develop the brand story, logo, and packaging design, shaping a clear identity that connected speed, quality, and personality.

Objectives

Define a unique and memorable brand story.
Design a logo that reflects quality and character.
Create packaging that balances practicality with strong shelf impact.
Position Pizzaro as a modern, friendly, and credible new food business.

Concept

The brand identity was built on three core ideas:

Optimum Quality Inspired by the meaning of “optimum,” the logo and name embody the promise of pizza made with the best ingredients, always served hot and fresh.
Pizzaro Persona In Persian, the suffix “Ro” suggests someone who frequents a place. Pizzaro became the pizza lover archetype, the one who has tried it all and now serves the ultimate version.
Time Advantage One of the brand’s strongest promises: pizza ready in just 5 minutes, without compromising on health or taste.

Experience Design

Logo Design A visual identity rooted in the idea of reaching the best point.
Packaging Functional, eye-catching, and consistent with the tone of voice.
Tone of Voice Friendly, cheerful, and perfectionist approachable yet professional.
Brand Personality A balance of speed, expertise, and warmth that feels both modern and trustworthy.

Results

A clear and differentiated brand identity ready for market launch.
Packaging that communicates both quality and convenience.
A strong foundation for Pizzaro to introduce itself as more than a restaurant a brand with a story.

Services

Brand Storytelling · Logo Design · Packaging Design · Visual Identity

Credits

Client: Pizzaro
Project: Brand Story & Packaging Design
Date: January 2022