Overview
For the 2025 Iran Job Fair at Milad Tower, Click partnered with Cobel Group, one of Iran’s leading holding companies, to design and build a booth that would stand out in a competitive environment. The goal: create a space that communicated Cobel’s values, attracted top talent, and positioned the brand as an employer of choice.
Objectives
- Design a booth that balanced brand visibility with functionality.
- Attract and engage high-quality job seekers.
- Provide a clear, professional environment for recruitment conversations.
Concept
The booth was designed as a clean, open, and welcoming structure modern architectural lines paired with Cobel’s corporate identity. Visual storytelling highlighted Cobel Group’s values, subsidiaries, and career opportunities, while the design maximized both flow and presence in the crowded fair hall.
Experience Design
- Open Layout Encouraged easy entry and flow, removing barriers for job seekers.
- Brand Story Panels Large-format visuals showcased Cobel’s identity, sectors, and growth.
- Interactive Stations Dedicated counters for information, applications, and one-to-one HR talks.
- High booth traffic during all three days of the fair.
- Strong visibility among 100+ competing companies.
- Positive feedback from HR teams on both functionality and engagement.
Services
Booth Design · Creative Direction · Environmental Graphics · Production · Event Management
Credits
Client: Cobel Group
Event: Iran Job Fair 2025 · Venue: Milad Tower, Tehran
